MODULE TWO
01.
DEFINING YOUR TARGET MARKET
02.
YOUR VISION AND THE BUILD
03.
SPACE AND STORAGE
04.
BUILD YOUR TEAM
05.
SETTING YOUR PRICE
EXTRAS
Vision Board, Timeline Spreadsheet, Budget Spreadsheet & Behind the Scenes at SOUL
Sep 26, 2019
DEFINING YOUR TARGET MARKET
YOUR VISION AND THE BUILD
SPACE AND STORAGE
BUILD YOUR TEAM
SETTING YOUR PRICE
Vision Board, Timeline Spreadsheet, Budget Spreadsheet & Behind the Scenes at SOUL
WHAT YOU REALLY NEED TO KNOW ABOUT BECOMING A HOLIDAY PROPERTY OWNER.
GET REAL WITH YOUR PURPOSE -
IS IT BUSINESS OR PLEASURE.
WHERE AND WHAT TO LOOK FOR IN A HOLIDAY PROPERTY.
RESEARCH, RESEARCH, RESEARCH.
THE BUSINESS SIDE OF THINGS.
Interview with Dave Smith from Highland Property Agents
SETTING BOUNDARIES
ATTRACTING YOUR TRIBE
KEEP GROWING
LIFESTYLE
Interview with Pru Chapman from The Owners Collective
PHOTOSHOOTS AND LOCATION HIRE
EVENTS
COLLABORATIONS
LOCAL BUSINESSES
Photoshoot/Location Hire Agreement and an Interview with Nathan and Jaynie Johnson from Blacklist Studio
DON’T WAIT FOR YOUR GUESTS TO FIND YOU
SELL THE LIFESTYLE
PHOTOGRAPHY AND VIDEOGRAPHY
SIGNAGE
Interview with Claire Mountaine from Scout PR plus a video by Headland Brands on selling the lifestyle
INFORMATION
LOCAL EXPERIENCES
THE LITTLE THINGS
CUSTOMER SERVICE
In-House Guide, Feedback Card and an Interview with Kate Mather from South Coast Experiences.
OUTSOURCING OR SELF-MANAGE
GOING SOLO
BOOKING SYSTEMS
AUTOMATE AS MUCH AS POSSIBLE
Interview with Hamish Armtage from South Coast Luxury
STYLING
PRODUCTS TO SOURCE
QUANTITIES
CLEANING & LAUNDRY
Cleaning Checklist, Master List, Plants and Foliage Guide & How to Style a Bed (video)
DEFINING YOUR TARGET MARKET
YOUR VISION AND THE BUILD
SPACE AND STORAGE
BUILD YOUR TEAM
SETTING YOUR PRICE
Vision Board, Timeline Spreadsheet, Budget Spreadsheet & Behind the Scenes at SOUL
WHAT YOU REALLY NEED TO KNOW ABOUT BECOMING A HOLIDAY PROPERTY OWNER.
GET REAL WITH YOUR PURPOSE -
IS IT BUSINESS OR PLEASURE.
WHERE AND WHAT TO LOOK FOR IN A HOLIDAY PROPERTY.
RESEARCH, RESEARCH, RESEARCH.
THE BUSINESS SIDE OF THINGS.
Interview with Dave Smith from Highland Property Agents
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