SOUL COMMUNITY

A tribe of like-minded HPO’s

HPO’s are in the business of creating beautiful stays in stunning lifestyle destinations. The downside? It can feel pretty lonely. But we’re here to change that!

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SOUL Community is all about connecting, sharing ideas, asking questions, brainstorming solutions and best of all, celebrating one another’s successes. We’re not here to compete. We’re here to lift each other up; to create Soul Mates.

Build your tribe of SOUL Mates with the

How-to Guide for HPOs

Property: Greenhouse Retreat

Property: Drift Beach Shack

Build your tribe of SOUL Mates with the

How-to Guide for HPOs

OUR ONLINE COMMUNITY OFFERS YOU THE SUPPORT YOU NEED

Our private Facebook group is a platform for you to connect and offer one another support.

It also has some cool perks:

• Celebrating success with a spotlight on you, our Soul Mates
• Exclusive offers from our go-to brands
• PR + Marketing ops through group exposure
• Meet your Soul Mates face-to-face at a community event throughout the year
• Have SOUL Stays + Consult visit your property for honest and open feedback (additional cost)

MEET OUR SOUL MATES

TIDE PROPERTY MANAGEMENT

Jamie Reid

THE DECK SORRENTO

Georgie Wappet

ELIZA LEE ONE

Karla Oliver

DRIFT BEACH SHACK

Karen Johnson

THE GROVE BEACH HOUSE

Kim Gibbs

NIRVANA SEASIDE COTTAGES

Melisa George

THE SHORE AT GERRINGONG

Aimee McKechnie

FAWN + FALLOW

Lisa Gaupset

SANDBARS BEACH HOUSE

Louise Zoller

TIDE PROPERTY MANAGEMENT

Jamie Reid

THE DECK SORRENTO

Georgie Wappet

ELIZA LEE ONE

Karla Oliver

LANDSCAPE DESIGN

Karen Johnson

THE GROVE BEACH HOUSE

Kim Gibbs

NIRVANA SEASIDE COTTAGES

Melisa George

THE SHORE AT GERRINGONG

Aimee McKechnie

FAWN + FALLOW

Lisa Gaupset

SANDBARS BEACH HOUSE

Louise Zoller

BUILD YOUR TRIBE
OF SOUL MATES

Get the How-To Guide for HPO’s

Soul Community is about you and your soul mates

Thank you for being part of the SOUL Community. Together, we are creating a tribe of HPO’s who are eager to learn, grow and be inspired by one another successes.

By answering a few quick questions, you’re helping us to create a community and a platform that delivers what you need to thrive as a successful HPO.

Click here to share your thoughts

FOLLOW OUR INSTAGRAM

@soul.home.aus

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ARE YOU A FOUNDER OR A CEO 🤔
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My friend @lisamessenger talked about this at the @richardbranson @successresourcesaustralia event this week ... and it has me thinking. .
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You could rephrase this for the HPO* world ... are you going to use a manager or self manage? It’s just like a founder verse a CEO. .
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There’s a very clear difference. The founder is amazing at visualising the holiday property and setting it from the beginning to end. The CEO is the one who can manage the day to day duties, from customer service to marketing to accounting. .
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And it is OK to not be both. It’s a big decision when your a HPO ... so my advice ask yourself are you a founder or a CEO? .
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For me, I’m 100% a founder!!! .
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📸 @hayneshayley 🏠 @deerwillow

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SENDING THOUGHTS TO ALL THOSE OUT IN THE FIRES 🔥 .
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Palm trees evoke the holiday feeling for a lot of people ... but not in this picture. So many people are affected and so many brave people out there fighting the fires. .
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Sending love to everyone x .
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📸 reposted from @wynola_boomerang from @rachaelturnerbranding .
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And for those that are familiar with the NSW Great Lakes area, this is the Stockland Mall in the heart of Forster.

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SOUL STAY .
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So what is this all about? Honestly you kind of get to choose. .
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This ‘SOUL Stay’ has been all about trying everything out at the #thecondoatgerroa ... It’s best that I pick up on the little things rather than guests. .
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And this holiday property is one that I styled. For others, it’s about promoting their property and picking up on my tips & tricks.
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If your keen for a ‘SOUL Stay’ send me a DM as we are currently planning our trips around Australia and overseas. And ... in 2020 we are strictly only accommodating 12 stays. 1 per month!!!
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You’ll receive not only my expertise as a HPO but as am interior designer and stylist ... and my hubby builder. And if you are scared and think your property is not ready, can I put you at ease and tell you this is the best time to book us in xxx .
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📸 @the.palm.co

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IS SUMMER PEAK SEASON FOR MY HOLIDAY PROPERTY? .
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Summer is on it’s way here in Australia ... and it’s no secret that it’s my favourite season ☀️
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I want to share with you that summer is not peak season for my holiday property. We are booked 52 weeks per year ... hence we don’t have a peak season. We don’t charge peak or non-peak rates, we don’t have a shoulder season. .
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And as a HPO that is what you want. In what should be your low season, find out how you can attract guests to stay ... from both what your property has to offer and what the local area has planned. For me, this was including fireplaces @soulofgerringong , and the local @kiamansw area has wine and music festivals happening throughout the cooler season. .
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So it’s time to think outside the box and have your property booked all year round. .
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And if your a HPO would love to hear how you approach the high & traditional low seasons x .
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📸 @the.palm.co

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KUDOS

“The SOUL How-to Guide has changed the way we view our little shack. We’ve been open for over 18 months and learning the ins and outs along the way. Knee deep in major upgrades, I signed up for the guide, and we haven’t looked back.” – Karen Johnson, HPO

“The SOUL community is a wealth of information from real-life HPOs opening up conversations and questions between one another with great advice and support. I have learned so much in a small space of time!” – Melisa George, HPO

“I’m so glad that I have the SOUL How-to Guide to refer to whenever I need some inspiration or some practical help with the everyday issues. Simone covers everything you need to get started and continues to guide you along the way as you navigate the world of being an HPO. ” – Louise Zoller, HPO

FAQ'S

WORKSHOPS

SHOP THE LOOK

SOUL OF GERRINGONG

CONTACT

FOR OUR HOW-TO GUIDE FOR HOLIDAY PROPERTY OWNERS

First Name*

Last Name*

Email*

How did you hear about Soul Home?

Internet

Instagram

Facebook

Friend

Other

HOW-TO GUIDE

I co-host holiday properties and unique Airbnb stays on the South Coast of NSW, and I was so excited about the SOUL How-to Guide that I finished it that day. It’s a daily resource that I’m constantly referring back to, both for advice and verifying my ideas and beliefs on how to provide the best experience for both owners and guests. Thank you, Simone!

HPO COMMUNITY

The SOUL community, for me, is a place to share and grow.

Jamie Reid

TIDE PROPERTY MANAGEMENT, Bawley Point, NSW

HOW-TO GUIDE

I’m getting so much done. It feels amazing, and your guide is my best friend. It’s everything I’ve ever wanted and needed while setting up the house and more. I keep referring to it for everything from bedding to setup to styling to Instagram posts. Thanks, Simone for all the advice and the fantastic guide. It truly is fab.

HPO COMMUNITY

Being a part of this community is probably one of the best things about the guide. The support, the questions I didn’t know I also had and the advice are just beyond. Such a great team to be a part of. I would love to meet everyone one day. I love being a part of this community so much.

Georgie Wappet

THE DECK SORRENTO, Sorrento, VIC

HOW-TO GUIDE

The SOUL How-to Guide has given me a better understanding of the world of holiday property ownership. From the good to the bad and the in-between times of running a property, this course covers it all. Despite having a holiday property for the past year, the abundance of information that Simone has shared has helped me immensely.

HPO COMMUNITY

The most unexpected thing to come out of the course is the beautiful community that Simone has created. So many people connecting with great and uplifting advice. I would highly recommend this course to any current or future holiday property owners.

Karla Oliver

ELIZA LEE ONE, Jindabyne, NSW

HOW-TO GUIDE

The SOUL How-to Guide has changed the way we view our little shack. We’ve been open for over 18 months and learning the ins and outs along the way. Knee deep in major upgrades, I signed up for the guide, and we haven’t looked back.

It’s been an invaluable resource. Answering the many questions we had, and ones we didn't know we had yet, from identifying our target market to curating an amazing experience to enhancing our website. I’ve set up much better management systems that allow us to create the lifestyle we’ve dreamed of. With the bonus of the Little Black Book, we’ve been able to purchase pieces to create an even more cosy, relaxed vibe. But with such great discounts, I’m anticipating making much better use of this resource in future. Such gold!

HPO COMMUNITY

I’ve loved being part of the SOUL community, sharing the pain and the passion of owning a holiday property with this wonderfully supportive group and learning from our collective experiences.

Karen Johnson

LANDSCAPE DESIGN, Launceston, TAS

HOW-TO GUIDE

Simone is a legend, and her insight and expertise coupled with what she has personally achieved as an HPO, has been truly inspirational. The on-line course is easy to follow and a great mix of practical information, styling and creative advice. I only wish I had this course when I first started as I would have saved a lot of time and money. However, the most valuable part of the course has been the impact it has had on me as an HPO. Before I was crippled with indecision, but I now feel equipped to take my business to the next level.

HPO COMMUNITY

I feel supported by the HPO community. In this closed group, we get to ask all those little, and big questions to other HPO’s and Simone is also on hand to give her opinion.

Kim Gibbs

THE GROVE BEACH HOUSE, Austinmer, NSW

HOW-TO GUIDE

The SOUL How-to Guide has given me more confidence and skill to bring the professional edge to our holiday property, Nirvana Seaside Cottages. The site is super easy to navigate, and you can complete it at your own pace, which is a bonus when life gets busy.

HPO COMMUNITY

The SOUL community is a wealth of information from real-life HPOs opening up conversations and questions between one another with great advice and support. I have learned so much in a small space of time!

Melisa George

NIRVANA SEASIDE COTTAGES, Gerringong, NSW

HOW-TO GUIDE

We are currently renovating a coastal property and intend on opening it as luxury holiday accommodation in February 2020. The SOUL How-to Guide has been incredibly useful in helping me to consider all the details when designing a holiday property. I’m so grateful to be able to tap into Simone’s knowledge at this stage. I feel like she’s enabling me to avoid any mistakes as well as showing me how to get my property noticed. Simone has been so generous with her time, contacts and knowledge. I don’t think there is any other way I would have gathered all this information if it weren’t for this course.

HPO COMMUNITY

The sense that you’re not doing it alone!

Aimee McKechnie

THE SHORE AT GERRINGONG, Gerringong, NSW

HOW-TO GUIDE

The SOUL How-to Guide has been an invaluable tool for us as we navigate the complex path towards opening and running a successful holiday rental property. The course is full of interesting and fun information which covers every aspect and answers all our questions. Be it the big issues of managing bookings right through to the little ones like the best welcome gifts. After completing Simone’s course, we now feel confident we are on the right track and look forward to welcoming our first guests!

HPO COMMUNITY

Since joining the SOUL community, I have connected with so many beautiful like-minded property owners. Being able to reach out to this group with questions and get their advice on everything involved with running a holiday rental is incredibly valuable. It warms my heart to be part of such a genuine, caring circle of HPO friends.

Lisa Gaupset

FAWN + FALLOW, East Jindabyne, NSW

HOW-TO GUIDE

I’m so glad that I have the SOUL How-to Guide to refer to whenever I need some inspiration or some practical help with the everyday issues. Simone covers everything you need to get started and continues to guide you along the way as you navigate the world of being an HPO.

HPO COMMUNITY

I love the community. It’s so welcoming and approachable!

Louise Zoller

SANDBARS BEACH HOUSE, Dunsborough, WA

Soul Community - Share Your Thoughts

Full Name

Email*

Why did you join Soul Home and the How-to Guide for HPO’s?

What do you want to gain and give by being in a community with other like-minded HPO’s?

What aspects of your business do you want to learn more about?

How do you want to connect with other members of the community?

In what ways do you feel we can improve the Soul Community so that you are getting the most out of the experience?

MODULE EIGHT

ENJOY THE JOURNEY

01.

SETTING BOUNDARIES

02.

ATTRACTING YOUR TRIBE

03.

KEEP GROWING

04.

LIFESTYLE

EXTRAS

Interview with Pru Chapman from The Owners Collective

Register now

MODULE SEVEN

THINK OUTSIDE THE BOX

01.

PHOTOSHOOTS AND LOCATION HIRE

02.

EVENTS

03.

COLLABORATIONS

04.

LOCAL BUSINESSES

EXTRAS

Photoshoot/Location Hire Agreement and an Interview with Nathan and Jaynie Johnson from Blacklist Studio

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MODULE SIX

MAKE SOME NOISE

01.

DON’T WAIT FOR YOUR GUESTS TO FIND YOU

02.

SELL THE LIFESTYLE

03.

PHOTOGRAPHY AND VIDEOGRAPHY

04.

SIGNAGE

EXTRAS

Marketing Material, Interview with Claire Mountaine from Scout PR plus a video by Headland Brands on selling the lifestyle

Register now

MODULE FIVE

EDUCATE AND CURATE

01.

INFORMATION

02.

LOCAL EXPERIENCES

03.

THE LITTLE THINGS

04.

CUSTOMER SERVICE

EXTRAS

In-House Guide, Feedback Card and an Interview with Kate Mather from South Coast Experiences.

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MODULE FOUR

MANAGEMENT AND SYSTEMS

01.

OUTSOURCING OR SELF-MANAGE

02.

GOING SOLO

03.

BOOKING SYSTEMS

04.

AUTOMATE AS MUCH AS POSSIBLE

EXTRAS

Inside our Booking Sytem, Interview with Hamish Armtage from South Coast Luxury

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MODULE THREE

WHAT'S INSIDE COUNTS

01.

STYLING

02.

PRODUCTS TO SOURCE

03.

QUANTITIES

04.

CLEANING & LAUNDRY

EXTRAS

Cleaning Checklist, Master List, Plants and Foliage Guide, How to Style a Bed (video) & Interview with Crystal Bailey from Crystal Bailey and Co.

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MODULE TWO

YOU'RE NOW A HOLIDAY PROPERTY OWNER

01.

DEFINING YOUR TARGET MARKET

02.

YOUR VISION AND THE BUILD

03.

SPACE AND STORAGE

04.

BUILD YOUR TEAM

05.

SETTING YOUR PRICE

EXTRAS

Vision Board, Timeline Spreadsheet, Budget Spreadsheet, Behind the Scenes at SOUL & Interview with Ben Mathews from Bam Constructions Group

SOUL COMMUNITY

A tribe of like-minded HPO’s

How-to Guide for HPOs

Property: Greenhouse Retreat

Property: Drift Beach Shack

How-to Guide for HPOs

OUR ONLINE COMMUNITY OFFERS YOU THE SUPPORT YOU NEED

MEET OUR SOUL MATES

BUILD YOUR TRIBE OF SOUL MATES

Soul Community is about you and your soul mates

FOLLOW OUR INSTAGRAM

NEWSLETTER

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KUDOS

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

HOW-TO GUIDE

HPO COMMUNITY

MODULE EIGHT

ENJOY THE JOURNEY

01.

SETTING BOUNDARIES

02.

ATTRACTING YOUR TRIBE

03.

KEEP GROWING

04.

LIFESTYLE

EXTRAS

Register now

MODULE SEVEN

THINK OUTSIDE THE BOX

01.

PHOTOSHOOTS AND LOCATION HIRE

02.

EVENTS

03.

COLLABORATIONS

04.

LOCAL BUSINESSES

EXTRAS

Register now

MODULE SIX

MAKE SOME NOISE

01.

DON’T WAIT FOR YOUR GUESTS TO FIND YOU

02.

SELL THE LIFESTYLE

03.

PHOTOGRAPHY AND VIDEOGRAPHY

04.

SIGNAGE

EXTRAS

Register now

MODULE FIVE

EDUCATE AND CURATE

01.

INFORMATION

02.

LOCAL EXPERIENCES

03.

THE LITTLE THINGS

04.

CUSTOMER SERVICE

EXTRAS

Register now

BUILD YOUR TRIBE
OF SOUL MATES